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SPONSOR TIERS

1

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What is a Title Sponsor?

Title Sponsor

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Premier Strategic Partner

The Title Sponsor serves as the primary commercial partner and receives maximum brand integration across all racing and promotional platforms.

Investment Level

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Highest-tier financial or equivalent in-kind contribution.

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Brand Integration

  • Primary logo placement on hood, doors, or most visible vehicle panels

  • Dominant placement on driver suit (chest and upper torso)

  • Logo on helmet and fire suit

  • Transport trailer and team vehicle branding

  • Inclusion in official team name (e.g., “Driver Name presented by [Sponsor]”)

  • Featured positioning on website homepage

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Media & Marketing Exposure

  • Priority mentions in interviews, press releases, and media features

  • Integrated social media campaigns

  • Branded content collaborations

  • Logo inclusion on all promotional materials and event banners

  • Dedicated sponsor spotlight posts

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Business Benefits

  • Category exclusivity (no competing brands in your industry)

  • VIP race access and hospitality privileges

  • Client entertainment opportunities

  • Access to professional photography and race content for corporate use

  • Strategic marketing collaboration and campaign planning

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Ideal For:

Companies seeking dominant visibility, brand authority, and long-term partnership alignment.

2

What is an Official Partner?

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Official Partner

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Strategic Supporting Sponsor

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Official Partners receive high-impact placement and meaningful brand integration while supporting team operations at a substantial level.

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Investment Level

Mid-tier financial or significant in-kind contribution.

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Brand Integration

  • Prominent logo placement on secondary vehicle panels

  • Logo placement on driver suit (sleeves or upper leg area)

  • Logo on team apparel

  • Website sponsor page placement

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Media & Marketing Exposure

  • Recognition in social media posts and race-day mentions

  • Inclusion in press releases

  • Tagged brand exposure in digital promotions

  • Logo placement on select promotional materials

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Business Benefits

  • Event tickets and hospitality access

  • Co-branded promotional opportunities

  • Access to race imagery for marketing use

  • Networking opportunities at race events

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Ideal For:

Businesses seeking strong exposure and marketing value without full title investment.

3

What is a Product & Equipment Partner?

Product & Equipment Partner

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Performance Support Sponsor

This tier is designed for companies providing essential goods, services, or operational equipment to the racing program.

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Contribution Types May Include

  • Tires and wheel packages

  • Automotive parts and performance components

  • Safety equipment and racing gear

  • Fuel, lubricants, and fluids

  • Tools, fabrication services, or mechanical support

  • Transportation, travel accommodations, or logistics support

  • Printing, wraps, graphics, and marketing services

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Brand Integration

  • Logo placement on vehicle (size based on contribution level)

  • Logo on team website sponsor page

  • Social media recognition when products are featured

  • “Official Product of” designation where applicable

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Marketing Value

  • Real-world product testing in competitive conditions

  • Content showcasing product performance under race stress

  • Credibility association with high-performance motorsports

  • Potential tax-deductible marketing expense classification when structured properly

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Ideal For:

Manufacturers, service providers, and automotive brands looking for performance credibility and exposure.

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4

What is an Associate Sponsor?

Entry-Level Partnership

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Associate Sponsors gain brand exposure and entry into motorsports marketing at a more accessible investment level.

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Brand Integration

  • Smaller logo placement on vehicle or trailer

  • Website sponsor recognition

  • Social media acknowledgment

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Benefits

  • Brand alignment with professional motorsports

  • Networking opportunities

  • Scalable entry into racing sponsorship

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Ideal For:

Small to mid-sized businesses seeking affordable, high-energy brand visibility.

5

Custom Corporate Partnership Packages

We understand that every business has unique marketing objectives. Custom packages can be structured around:

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  • Geographic targeting

  • Specific race events

  • Short-term campaigns

  • Product launches

  • Industry exclusivity

  • Seasonal partnerships

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Each partnership is designed with clear deliverables, measurable exposure value, and alignment with your company’s marketing goals.

TIERS

KERN RACEWAY esus Quintero_ The Force Behind the Championship Season at Kevin Harvick’s Ke
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